(Webflow studio for established service businesses)
Websites for businesses ready to be taken seriously.
Strategic Webflow sites for service based businesses that have outgrown average. Designed to attract the right enquiries and build trust faster.
(01) The studio
We help established businesses become unmistakable online. Most of our clients have already built something great. We close the gap between who you’ve become and how you’re currently showing up.
Webflow Certified Partner
Trusted by established businesses, with a proven track record
New Zealand + Australia
Based in Mount Maunganui, working remotely across both
Strategy first
Every project starts by understanding your business
Premium sites
Thoughtful design and a solid build, without the complication
(02) Sound familiar?
You’re exceptional at the actual work. Your website just doesn’t say so.
01
The business has evolved but the website hasn’t.
02
People don’t understand everything we actually do.
03
We’re attracting the wrong enquiries.
04
I cringe when I send people to my website.
(03) Selected work
Selected work
(04) Where to start
Not sure what you need? Start with what you’re trying to do.
I want to
Move off a clunky, outdated platform
We’ll move you to Webflow, keep your search rankings intact and make it easy to manage.
Migrate my site to Webflow →
I want to
Get a new website
Strategy, design and build, done properly from the start.
Talk about a new site →
I want to
Find out what’s not working
An honest audit of your current site, with a prioritised plan for what to fix first.
Audit my site →
I want to
Refresh my existing Webflow site
Tidy up, update and improve what you’ve already got, without starting again.
Talk about a refresh →
I want to
Get found on Google and in AI search
Search foundations so the right people can find you.
Chat about visibility →
I want to
Keep my site up to date
A hand with updates and improvements as the business grows.
Help me grow →
(05) What we do
Strategy, design and Webflow, under one roof. Everything you need to go from outgrown to unmistakable.
01
Strategy + discovery
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We get clear on your business, your audience and what your website needs to do, before anything is designed.
What’s included
Discovery + Audit Workshop
Site and competitor review
Sitemap and content plan
Messaging direction
02
UX + website design
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Thoughtful layouts that make it obvious what you do, and easy for the right people to get in touch.
What’s included
User journeys
Wireframes
Visual design
Design system
03
Webflow development
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Built properly in Webflow, so your team can update it without calling a developer.
What’s included
Webflow build
CMS set-up
Interactions
Training manual + videos
04
SEO + search visibility
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Set up to be found, on Google and in AI search.
What’s included
On-page SEO
Technical set-up
Redirects + migration
GEO foundations
05
Support + growth
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You’re not on your own after launch. Small updates or bigger changes as the business grows.
What’s included
Launch support
Content updates
Refreshes + rebuilds
Ongoing improvements
Your website should be as good as the work you do.
(06) Our approach
How we work. Strategy first. Before we design anything, we take the time to understand your business, your customers and what your website actually needs to achieve.
Step 01
Reflect
We audit your current site and get to know your business inside out.
Step 02
Clarify
We map the strategy, structure and messaging that’ll actually work.
Step 03
Express
We design and build your new website in Webflow.
Step 04
Evolve
We test, launch, and support you as you grow.
(07) About the studio
Boutique by design. Website Studio is led by Jaimee Brooking, who brings 12+ years across agency, ad creative and performance marketing to every project.
We work with established service businesses across New Zealand and Australia, people who care about thoughtful design, attention to detail and an exceptional experience for their customers.
We take on a small number of projects at a time, and Jaimee leads every one personally.
12+ years
Agency, ad creative and performance
Webflow Certified Partner
Listed in the Webflow Partner Directory
NZ + Australia
Based in Mount Maunganui
(08) What clients say
Avopiling
"Website Studio encouraged us to move beyond our conservative initial ideas and introduced more creative, out of the box design options. We’re absolutely thrilled with the final Avopiling website."
CupFull
We simply could not be happier with how our brief was brought to life with Website Studio. We have already seen an improvement on numbers across the board.
All Things All Creatures
"I was impressed at the incredibly tailored solutions using Webflow for our new website. Having this reflected in the website design was critical."
Outside In
"Super professional, great communication throughout, always work to deadlines. Absolute pleasure to work with and would definitely recommend."
(09) Clients
Service businesses across New Zealand, Australia and worldwide.
(10) Good to know
Questions we hear a lot.
What do you need from me to get started?
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Mainly: your brand assets (logo, fonts, colours), any copy or content you’d like to keep, and a clear brief. For Foundation and Signature, we’ll also send you a guided brand questionnaire to help narrow down direction before we kick off. Don’t have everything together yet? That’s fine, we can help you work through it. The more prepared you are, the smoother and faster the project runs.
What platform do you build in?
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Webflow, primarily. It gives service based businesses a site that’s genuinely flexible and easy to manage yourself, without needing a developer on call for every small update. For most projects we take on, it’s the right fit.
Can I manage the site myself after launch?
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Yes, Webflow is built to be managed without touching code. Though there may be situations where we use custom code, our main goal is to set up your new website in a way that allows you to update whatever you need, whenever you need to. Every project includes a training manual with accompanying videos and defined launch support, so you feel confident making updates yourself. No ongoing developer dependency required.
Do you work with clients outside New Zealand?
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Absolutely we do! We work with businesses across NZ and Australia regularly and have plenty of experience running projects remotely. Time zones are no barrier and everything runs smoothly over video calls, and within our client hub on Notion.
What if I want ongoing support after launch?
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You’re not on your own once your site’s live. If you’d like a hand down the track, whether that’s small updates, content changes or bigger evolutions as your business grows, just get in touch and we’ll figure out what makes sense together.